Create Facebook and Instagram ads for your products or services

Introduction: In this guide, we'll walk you through the process of creating Facebook and Instagram ads using Clickable.

From selecting a template, the right ad format and objectives to generating visually appealing creatives and targeting the right audiences, we'll cover everything you need to know to get started.

If you're an experienced marketer looking to promote your own or your client’s products or services on Meta platforms Clickable is here to help.

Here's a simple guide to creating Facebook and Instagram ads using Clickable in just a few clicks:

Step-by-step guide

1. Start with creating a new workspace by clicking the [Create Workspace] button or use an existing one.

2. Create a new project inside your Workspace. You can add a data source, upload a CSV file or use Brandfetch to import your brand guidelines. You can also add data manually in columns.

In this example we will show how to do it manually for your product or services and by using default prompt templates.

1. Click on the ‘Untitled column’ and click on [Edit column]. Name your column [Product] and choose type [Text], click Save. Start with adding your product title in respective rows.

2. Click on [+ Column] and repeat step 4. Name your new column [Headline] and choose type type [Text], click Save. You can choose to manually write your own headlines or use a prompt template to create it for you.

In this example we will show you how to create it using AI.

1. Click on the Headline column you just created and click on [Edit prompt]. Click on a default prompt template that is included in Clickable. In this instance we will use a Headline generator. The prompt: [Write a Facebook and Instagram headline with a maximum of 40 characters using the following] Here you can choose which variables you would like the prompt to take initiative from that you already have in your sheet. In this instance we want it to create a headline from the product title. Add your column name, in this case /Product to the prompt. Then click save.

Now we will create an ad copy/description for the ads.

1. Click on [+ Column] and name your new column [Description] and choose type [Text], click Save. Click on the Description column you just created and click on [Edit prompt]. In this instance we will use a Description generator that is included in Clickable. The prompt: [Write a Facebook and Instagram ad description with a maximum of 125 characters using the following]

2. Here you can choose which variables you would like the prompt to take initiative from. In this instance we want it to create a description from the product title and headline. Add your column names, in this case /Product and /Headline to the prompt. Then click save.

Now we will start with generating headlines and descriptions for our products.

1. Right click on your column with the prompt template and click on [Run prompt]. With just a few clicks Clickable has helped to generate headlines and descriptions for your products and/or services.

2. Evaluate the generated cells if you are happy with the results. If you are not happy you can right-click on the cell including the headline or description and click on [Run prompt] again and you will get a fresh set of headline or description. Click on export if you want to export the data as CSV.

3. Add more columns if you wish to generate images to your ads or choose an ad template to insert the headlines and descriptions to. You can also add an image column with your logo.

4. Click on [+ Column] and repeat previous steps, name your column Logo. Choose type [Image] and click save. Either manually upload your logo or use Brandfetch to import it into the column. You can now also add your logo as an element to the chosen ad template.

Once you have exported your ads, you can go ahead in e.g. Meta with selecting your target audience based on demographics, interests, and behaviors. Then upload the ad assets you just generated from Clickable. Set your budget and schedule your ad on Meta.

With clickable AI, you can generate high-quality Facebook ads in seconds, without any prior experience.